AI-Native
Research
Lead.●
Mixed-methods research leader and AI builder with 8+ years across product, market, and audience research.
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Across my career, I've conducted over 90+ studies including 600+ interviews, dozens of focus groups, and 100,000+ survey.
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Netflix / StrategyIf We Build It…
They Will Watch.
AI-generated conceptual cover
Netflix / AI & creativeRecognizing
Live Content.
Netflix event artwork · contextual cover
Netflix / AI & creativeEvaluating
Sports Artwork.
Netflix event artwork · contextual cover
Robinhood / StrategyThe Future
of Money.
Robinhood / StrategyPower Trader
Pivot.
DrumWave / Field researchData Ownership
Brazil.
Robinhood / QuantitativeAdvanced
Trading 0–1.
Robinhood / Field researchActive Trader
Journey.
Design research / Field researchLife with
Diabetes.
Curiosity at scale.
Connection in the details.
Half applied.
Half science.
I'm a mixed methods research lead with over 15 years of research experience across multiple sectors - half applied, half science. My work is driven by 3 values: curiosity, creativity, and connection.
Curiosity
Like studying a complex situation, I leverage curiosity to ask who, what, when, where, and why to clarify our team’s largest questions.
CREativity
I take no method too seriously. My plan with each study is to get better and stretch my research skills to find creative solutions.
Connection
To build an impactful research presence, I connect with cross-functional partners to build energy towards shared goals and connect the company to customers.
You were one of the first researchers I talked to at Robinhood, and I always loved the innovative/ creative/thoughtful approach you took to sharing your work! You were a true "culture carrier."
– Joyce, Research Team Member