company
How will introducing a new technology potentially increase North American market share?
Life with Diabetes
Problem: Business wants to integrate new technology to grow customers
Project collaborators
Stakeholders: VP of business strategy, methodological consultants, and lead researchers.
01 / QUESTIONS
Questions
product
What do people with diabetes currently do to fulfill their unmet needs?
design
What design elements could make living with diabetes mores simple?
02 / APPROACH
Sample & Methods
Methods
In-home journey mapping & interviews
Leveraged jobs-to-be-done framework to understand unmet needs
Affinity mapped patterns and pain points
Secondary research on competitors
Sample
8 people with diabetes with varying success with health maintenance
Selected a participants from variety of competitor tools
Columbus, OH metropolitan area
03 / EXPERIMENTAL METHODS
Experimental methods
Experimental methods
Leveraged 360 video to put stakeholders in the moment with VR.
Represented "non-typical" health experiences using transparent overlays.
04 / IMPACT
Impact & Deliverables
Impact
Company shifted focus to customer segment with unmet needs
Company decided to NOT integrate new technology into design
Informed jobs-to-be done survey
THE WORK, MADE TANGIBLE
Deliverables
- 3 customer archetypes with major needs
- Diabetes product competitor report
- Large journey map with unmet needs for each stage in the journey
05 / REFLECTION
Study Retro
Expand sample size to 12 to further develop archetypes
Integrate family members into journey mapping
Integrate live streaming for questions from stakeholders